7 dos & don’ts of creating a career you care about

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7 must-read dos & don’ts of creating a career you care about

Looking to inject some more meaning into your career? Read these tips from Julia Capon, founder of New Zealand’s #1 ethical jobs board, Do Good Jobs.

In her final year of university, Julia realised she didn’t want to work in the corporate world. Instead, she decided to travel South America.

“I saw lots of great social enterprises and cooperatives coming together to change the lives of the poorest in various countries, and came home knowing I wanted to help in this area.  My first job was at Trade Aid as the Marketing Manager, and from there I got addicted to doing ‘good.’”

Upon returning from her OE, Julia struggled to find a job she wanted through platforms like Trade Me and Seek. This led Julia to create an ethical jobs board for New Zealanders who, like her, who want to do ‘good’ in their career.

“To me, a good job has two parts; (a) a job that makes you happy and come alive and where you feel you’re successful, and (b) a job that has purpose.”

Julia shares her seven most important dos and don’ts of getting into a career that does good.

DO: reflect on what makes you tick before applying for a job.

“In my early 20s when I reflected on what I did and was passionate about as a child (the environment and conservation), I realised that this passion had gotten lost somewhere in my teen years. Think about what you wanted to be when you were younger (and why), and what got you fired up. These reflections can help you understand your values set, rather than just being focused on making money or getting the most prestigious job.”

DO: get to grasps with financial basics

“People will probably roll their eyes at this, but if you want to have a leadership role in the future or even better, run your own organisation in the future, then having some grasp of financials is crucial.”

DON’T: start a charity (please!)

“New Zealand has over 27,000 charities and one of the highest numbers of charities per capita in the world. I can’t emphasise enough that people should research whether anyone is already doing what they want to do.

If we want better outcomes, we need to create a movement of people who are dedicated to solving the issue together.

There is only a limited pool of funds in the charity space to go around. If you want to start something, consider how you can make a financially sustainable social enterprise instead. My advice is to take it slow and steady to achieve success as I don’t want you to burn out!”

DO: look at your career as a puzzle to be put together bit by bit

“I love the Japanese idea of Ikigai – finding your reason to get up in the morning. Ikigai also recognises that “your passion” is only one part of the puzzle.”

“Question what parts of your current work you love doing (I read an article once that defines this as the things that you enjoy doing so much that it makes you forget to pee). Next, think about the small steps you can take to explore possible pathways. For example, if you’re a lawyer and want to change into a “good” career, maybe join the governance of a charity to get an inside scoop on how things work before quitting your job.”

DON’T: dismiss the value of your current job

“Try to help make change happen from within, from policy changes to help value mental health in your workplace to reducing your business’ carbon footprint.  I highly recommend checking out 80,000 hours.com (the number of hours you’ll spend working in your life!). It helps you make the career choices, while solving the world’s most pressing problems.

Secondly, be generous – with your time, talent and treasure. It might be joining the governance board of a local charity and gifting your time and talent, or gifting your money (treasure) to causes you believe in.”

DON’T: expect smooth sailing all the way

“A lot of people say that entering the do-good workforce often means a step down in salary. Other benefits that you could negotiate to help offset this include flexi-time, remote working and extra holidays.

Another common challenge to expect is the constant razor’s edge between having enough funds to keep everyone employed and the organisation afloat. In most charities everyone has to play a role in fundraising or capital raising.

In most small to medium charities or social enterprises you also need to be a bit of a generalist. Don’t expect to specialise in just one skill – be ready to be flexible and open to learning new things too.”

DO: your research on what good advice is out there!
“Careers.govt.nz is a surprisingly useful New Zealand resource. I also highly recommend 80,000 hours, mentioned above, idealist.org and escapethecity.org.nz – and Do Good Jobs of course!”

Crafted by CHIA blogger, Anna Watson

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Cacao and Coconut Mousse with Chia Berry Coulis Recipe

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Cacao and Coconut Mousse with Chia Berry Coulis by Madame Lu’s Kitchen


This cacoa mousse is refined sugar free, gluten free and vegan, yet is rich and decadent.

Serves 4 or 2 if you can’t stop

– 1 can of Trade Aid Coconut Milk
– 1 cups of dates, soaked in hot water
– 1/3 cup cacao powder
– 1 bottle of Blackcurrant or Blueberry CHIA
First, seperate the coconut cream from the milk by simply stopping the cream from the top of the can. Put aside in a bowl.
Add the dates and 1/2 cup of hot water to a high powered blender or food processor and blend on high until dates create a paste like consistency.
Add the coconut cream and the cacao and blend again until combined.
Pour into four glasses and chill in the fridge for four hours, or overnight to set the mousse.
When ready to serve, add 1/3 of a cup of CHIA to each glass.
Serve immediately.

CHIA + Cacao Cookies by 7010

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CHIA + CACAO bites of goodness crafted by our very own 7010
-vegan, gluten free, and refined sugar free-
Wet Ingredients:
1/2 cup of smooth nut butter
1/2 cup your favorite CHIA drink
3 tablespoons (45 mL) virgin coconut oil, softened but not hot
1/2 teaspoon pure vanilla extract
Dry ingredients:
1/2 cup (50 g) gluten-free rolled oats (add coconut flour for substitute)
3/4 cup gluten-free baking flour (your own or a great substitute)
1/2 teaspoon baking soda
1/2 teaspoon pink Himalayan salt
150g 55% non-dairy non-sugar dark chocolate (about 1 1/2 bars)
OR 150gm of Coco & Cacao mix


  1. Preheat oven to 180degrees and line a large (approx. 21 by 15 inch) baking sheet with parchment paper.

2. In a large bowl, stir together the wet ingredients until smooth.

3. Stir the dry ingredients into the wet mixture, one by one, until thoroughly combined. The dough will be a bit wet/oily, but this is normal.

4. Chop the chocolate into small chunks. Set aside 3 tablespoons (for topping the cookie dough later), and stir the rest of the chocolate into the batter until combined (add cacao here).

5. Use a large cookie scoop (or a spoon and your hands), scoop mounds of dough (about 2 1/2 tablespoons of dough per cookie). Add each onto the baking sheet, about 8cm apart, as they’ll spread while baking. (If the mixture is too crumbly add more chia or coconut oil until you get a cookie dough mixture).

6. Press the remaining 3 tablespoons of chocolate onto the tops of the cookie dough mounds, evenly distributed. (Reshape the cookie dough mounds if they flatten a bit.)

7. Bake for 8 to 10 minutes (I prefer 8 1/2 to 9 minutes for gooey and soft cookies), until the cookies are spread out. If you prefer a crispy cookie, bake for about 12 minutes.

8. Cool the cookies directly on the baking sheet for about 5 to 6 minutes. The cookies will be super delicate until they are cooled. Using a spatula, gently transfer each cookie directly onto a cooling rack for another 10 minutes, where they’ll firm up even more.

9. Melt down in the microwave the rest of the chocolate & some chia drink and mix together drizzle or drown each cookie once they have cooled and then place in fridge to set the Chia Choco icing..

IMG_6943 (1)
10. Enjoy!

CHIA blueberry muffins

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These gooey blueberry vegan, refined-sugar free, plant based and dairy free CHIA muffins are created by the woman behind Wellness with Taryn 

Blueberries are one of my staples in the kitchen. They’re so incredibly delicious, loaded with antioxidants and the perfect snack being not too high in sugar. I always have a bag of frozen blueberries in the freezer, and generally like to have them in breakfasts, as well as with coconut yoghurt as an after dinner sweet treat. Today this kitchen staple is starring in this Blueberry Chia Muffins recipe!

Combined with the delicate blueberry flavour of CHIA drink and the softly baked whole blueberries, these muffins are the shizz nizz! They’re not light and fluffy, but instead they’re decadently moist, gooey (without seeming uncooked) and full of the most delicious flavours. They really are so delicious, that I could not get enough of them and this batch did not last very long at all! Woops!


  • 1 Cup Organic Almond Meal
  • 1/2 Cup Organic Wholemeal Spelt Flour
  • 1 1/2 Tsp Organic Bicarbonate of Soda
  • 2 Tsp Organic Baking Powder
  • 1/4 Cup Desiccated Coconut
  • 1/2 Tsp Sea Salt
  • 1/2 Cup Organic Coconut Sugar
  • 1 Large Banana – Mashed
  • 1 Tsp Pure Vanilla Extract
  • 2 TBS Organic Cold Pressed Olive Oil
  • 1/2 Cup Blueberry CHIA Drink
  • 3/4 Cup Frozen Blueberries



  1. Preheat the oven to 180C (fan forced) and lightly grease you muffin tray with olive oil spray (or coconut oil).

  2. In a large mixing bowl, add all the dry ingredients and mix well.

  3. Make a well in the centre of the dry ingredients and add the remaining wet ingredients (all except the frozen blueberries). Mix well.

  4. Gently fold in the frozen blueberries until fully combined.

  5. Spoon the mixture equally into each muffin mold and place a few of the frozen blueberries on the top.

  6. Place into the oven and bake for 15 mins. Rotate the tray and turn the temperature down to 140C and bake for a further 15 mins. These muffins don’t give much of a rise, but they are so delicious non the less.

  7. Remove from the oven and leave to cool fully. Use a non scratching implement to help remove them from the tray. Store in an airtight container for up to 4 days.

Recipe Notes

Use Organic wherever possible

 Health Benefits of chia seeds Their high concentration of the plant-based omega-3 fat alpha-linolenic acid (ALA) is one of their major claims to fame. Chia seeds contain up to 40 percent oil, with 60 percent comprised of omega-3. ALA is considered essential because your body can’t make it, so you need it in your diet—or its long-chain animal-based derivatives (like the omega-3 found in seafood and krill oil).

Trying to avoid using refined white flour (due to it being high GI) along with not wanting to use a gluten free flour blend (as these tend to send my sugar levels on a roller coaster ride), I opted for using spelt flour. I know spelt flour is not gluten free, but I find I can tolerate this flour quite fine in moderation, with no discomfort in the stomach region.

Spelt is a wholesome nourishing flour that is super high in fiber, as well as having high levels of iron and copper which can significantly boost circulation. Spelt also contains essential vitamin Niacin which plays a key role in the adrenal glands in the body and thus hormone regulation and creation.

Chia Jam Thumbprint Cookies

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Thumbprint Cookies

Recipe by Jess the author of Choosing Chia – a blog that aims to inspire finding healthier alternatives to satisfy sweet tooths (these cookies are a case in point – trust us). 

These vegan thumbprint cookies are one my favorite, and they’re 100% vegan, gluten-free & clean-eating.  They’re even healthy enough to eat for breakfast! (I mean, cookies for breakfast, sign me up.)  Now, before you run off and say “huh? how can a cookie that’s all those things actually taste that good?” give these ones a shot.  They will not disappoint!

Raspberry chia jam
  • 2 cups fresh or frozen raspberries (or mixed berries)
  • 3 tbsp maple syrup
  • 2 tbsp chia seeds

Shortbread Cookie

  • ½ cup gluten-free oats (or regular)
  • 1 cup blanched almonds
  • pinch of salt
  • ¼ cup coconut oil
  • 3 tbsp. maple syrup
  • ½ tsp almond extract
  1. •Preheat oven to 180°C
  2. •Start by preparing the raspberry chia jam
  3. •In a saucepan, cook the raspberries on medium-high heat for about 5-10 minutes.
  4. •Once the berries begin to bubble, turn down the heat to medium-low and allow to cook for another 5 minutes.
  5. •Add the maple syrup and chia seeds and cook another minute.
  6. •Remove from heat and let cool.
  7. •Prepare a baking pan with baking paper, set aside.
  8. •In a food processor, blend oats, almonds and salt together. Transfer to a large bowl.
  9. •In a separate bowl, melt coconut oil, then add maple syrup and almond extract.
  10. •Pour liquid mixture into dry ingredients and stir until a dough forms.
  11. •Using your hands, roll small balls of dough, and then slightly flatten into a patty shape onto your baking pan.
  12. •With your thumb, press down into the centre of each ball to form a little indent for your chia jam.
  13. •Place a small spoon of jam into the centre of each cookie.
  14. •Bake for 15-20 minutes, until cookies are golden around the edges
  15. •Let cool and enjoy!
Vegan Thumbprint Cookies with Raspberry Chia Jam

Chocolate Raspberry Mousse

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Recipe by Taryn, wellness facilitator, health enthusiast, blogger, food photographer, recipe creator and life loving devoted foodie.

A deliciously healthy and decadent chia pudding recipe that is perfect for breakfast, or spruced up to create a jaw dropping dessert. Using only a handful of ingredients, this recipe is simple, affordable, nutritious and so good.


  • 6 tbs organic white chia seeds
  • 2 cups coconut milk – or plant milk of your choice
  • 1/3 cup frozen raspberries
  • 2 tbs organic raw cacao
  • 1 tsp organic stevia (or maple syrup/agave)
Raw Chocolate Drizzle (optional)
  • 1 tbs raw cacao butter
  • 1 tbs raw cacao powder
  • stevia/agave/maple syrup (optional)
  • frozen rasberries
  • raw cacao nibs
  • coconut yoghurt


Chia Pudding

  1. In a medium bowl, add the white chia seeds and coconut milk. Mix well until all seeds are submerged in the milk and leave overnight in the fridge to swell.

  2. In the morning, divide the swollen chia seed mixture in half.

Chocolate Raspberry Mousse
  1. Place one half of the swollen chia mixture in the nutribullet/blender along with the, frozen raspberries, raw cacao and stevia.

  2. Blend until a thick mousse has formed. If you find it needs a little more liquid to blend better, add a tiny bit of coconut milk and blend further.

Raw Chocolate Drizzle
  1. Slowly  melt the cacao butter. Add the raw cacao when the butter is fully melted and whisk until a creamy smooth mixture forms. Lastly add sweetener if you choose, however a sweetener here is optional.

Putting it all together
  1. Using two deep glasses, add a handful of frozen raspberries to each glass.

  2. Divide the remaining swollen chia mix in half and pour ontop of the frozen raspberries.

  3. Next scoop over the chocolate raspberry mousse, and spread evenly

  4. Next top each glass with 2 TBS coconut yogurt, a few frozen raspberries and sprinkle over some raw cacao nibs.

  5. To spruce up the recipe, drizzle over the raw chocolate sauce and serve.

Facts you didn’t know about Chia Seeds

For this recipe I used the Organic White Chia Seeds from the awesome team at CHIA NZ. You can get some either online here, or check if your local store has them here.

They are so affordable and stretch so far (don’t be fooled) as you only require small amounts at a time. Be sure to soak you’re overnight for the best results.

A few facts you didn’t know about this superfood:

  • •The chia plant (Salvia hispanica), sometimes referred to as chia sage, originated in the central valley of Mexico and is a member of the mint family.
  • •Records indicate chia seeds were used as a food source as far back as 3500 B.C.
  • •It was the third most important crop for the Aztecs, who recognized it as a “superfood” and prized it so highly that it was often used as currency.
  • •Aztec warriors and runners are believed to have sustained themselves for an entire day on just a tablespoon of chia.
  • •The word chia is derived from the Aztec word chian, which means “oily.”
  • •Chia seeds have more Omega-3 fatty acids than any other plant food, including flax seeds.
  • •Chia seeds are about 20% protein.
  • •When soaked in water for 30 minutes, chia seeds form a thick gel. This gel also forms in the stomach when chia seeds are consumed. That sounds bad, but researchers believe it actually slows down the rate at which digestive enzymes turn carbs into sugar, making it especially beneficial for diabetics and others with blood sugar issues.
  • •Chia is hydrophilic and can absorb more than 12 times its weight in water. This makes it helpful in maintaining body hydration, something that is especially beneficial for athletes who need to remain hydrated during races and endurance activities.
  • •Chia seeds are so high in antioxidants that they do not spoil easily and can be stored for long periods, unlike flax seeds. Source

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Inspired by Aotearoa Development Cooperative

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I suspect a story of young New Zealanders who take off to backpack through Myanmar would scarcely make you bat an eyelid.

What might grab your attention however, is what they did next.

This particular group of Kiwis just couldn’t forget the taste of real poverty they encountered in a rural village in northwest Myanmar. Their enthusiastic discussions about the potential transformative role of microfinance weren’t simply left at the airport. Instead, the backpackers launched into action once back in New Zealand. They pooled their resources to develop Aotearoa Development Cooperative (ADC) and bring to life their discussions about helping poverty-stricken communities.

How it works

ADC grants small loans to poor business owners in Myanmar and Malawi. These budding entrepreneurs have usually been shunned by the formal financial sector due to their low and often unreliable incomes, and their lack of collateral against which lending can be secured (i.e., they have nothing the bank could seize if they fail to pay back the loan).

ADC usually lends to groups of around five people, who then become accountable for each other’s loans. Each person is loaned around $200, with a repayment plan of 3 – 12 months.



If you are anything like me, words like “microfinance” and “collateral” cause my brain to close up like a zip. ADC (thankfully) recognises this. Instead of throwing out more jargon, ADC brings the story of what it does back to the people it serves.

Example: “If I didn’t cook, my husband would beat me. But when you have no money to buy rice, how can you cook?” – ‘On the Backs of Women’

It’s powerful. And it’s real. ‘On the Backs of Women’ is an award-winning documentary of three entrepreneurial Burmese women working their way out of poverty. Production company Borderless has teamed up with ADC to reflect the stories of hardship that initially sparked the idea of ADC.

The doco is the backbone (excuse the pun) of the #backawomen movement. It is clearly an effective tool to engage with a wider audience; over $10,000 have been raised through private screenings so far.

Apart from the #backawomen fundraising movement, it is regular donors who make up ADC’s “lifeblood”. The organisation also holds events like the recent cocktail event “Summer in the City” in Auckland (ADC partnered with CHIA to put on some rather delicious CHIA-infused cocktails!).

“When women are left behind, society is left behind”

ADC recognises what so many traditional financial lenders don’t; women work incredibly hard to keep their families together in the face of poverty. In Myanmar, over 80% of ADC’s clients are women. They are the rickshaw drivers, the vegetable traders and the weavers. “Women globally have faced fewer opportunities to access financial services, and ultimately face higher rates of poverty.”


A catalyst for change

“Many people in poor communities are industrious, resourceful and masters of their own destiny. What they need is access to capital and a bit of support. Our core purpose is to provide both.”

ADC doesn’t solely focus on doling out money. A key element to ADC’s operations is on-the-ground support. In both Myanmar and Malawi, ADC has partner organisations who know their community, understand the local culture and business environment, and who are dedicated to making microfinance successful for their borrowers.

Once a loan has been approved, staff meet with groups regularly, taking the time to build supportive and trusting relationships. Once loans have been repaid, borrowers are eligible for another (usually larger) loan. This allows a borrower to significantly expand their business over time, providing more opportunities for their family and community. A repaid loan also means that the funds can be loaned out to another recipient, multiplying the positive impact of that initial donation.


Onwards and out of the poverty cycle

ADC is determined to “turn the tide on poverty through small actions”. With 2017 just around the corner, the team at ADC is already setting their sights on expanding their partner projects and upping the ante on fundraising.

Zac Colborne, ADC’s Executive Director reckons that “the challenge of ADC as we grow is to maintain our soul.” If ‘On the Backs of Women’ is anything to go by, I am sure ADC will have no problem in achieving that.

Written by CHIA blogger Anna Watson

Inspired by Makaia Carr, founder of Motivate Me

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Inspired by Makaia Carr, Founder of Motivate Me


Written by Chia blogger, Anna Watson.

For Makaia, Motivate Me New Zealand (MMNZ) is not just her business but a “thriving community”; an online hub where women can find support and motivation to achieve their goals, whatever those might be.

The story behind Motivate Me is pretty special in itself. Makaia’s life took an unexpected turn at age 17 when she became pregnant to her now-husband Jason. During this “milestone” stage of her life, Makaia had a tough battle against PSTD and depression. Makaia grew into her own at age 30 when she discovered clean eating, worked out and then shared her story on Facebook in early 2012.

From there, four years’ dedication and hard work grew Motivate Me into a community that provides Kiwi women with “that necessary feeling and desire of belonging”. That sense of community never shone through so strongly as  two months ago, when Makaia shared a candid post on Facebook to announce she was taking a break to “figure out some new coping mechanisms” to deal with her ongoing struggle with depression. The public’s reaction was overwhelming; the post drew more than 5,000 ‘likes’ from supporters and over 500 comments, many from people wanting to also share their story of an often stigmatised challenge.

We find out more about the woman who motivates thousands of people daily to live a healthy, active, balanced lifestyle.

Creating a community

When Makaia first launched MMNZ on Facebook, she was creating a revolution in the way we see communities coming together. “Because of my background and life experience I found that so many women from across NZ could relate to me in one way or another.” Before MMNZ, there were very few online support networks in Aotearoa.

Makaia had to spend a large amount of time just explaining to media, companies and potential members what it was she was doing. “For two years I slogged my guts out, burning the candle at both ends building and creating a tight community that believed in Motivate Me.”

“Believe, belong, become”; the MMNZ mantra

Through Makaia’s own (sometimes incredibly tough) life journey, she recognised that she wasn’t the only one going through the struggle of reaching a goal while ignoring the self-doubt that so often tends to creep in along the way. “MMNZ is about embracing everyone and helping them realise that firstly, they are not alone and secondly, everyone has the ups and downs and quite frankly more downs. It’s how we deal with the downs.”

By posting about their journey, the women within the MMNZ network hold each other accountable, normalise feelings of doubt and provide inspiration to help one another deal to those ‘downs’ along the way.


An online whanau for women across New Zealand

MMNZ ticks all the social media boxes; Facebook, Twitter, Instagram, its own website. They each add to the sense of community, as shown by the success of MMNZ growing to over 2,400 women across New Zealand today.

So how to keep on top of this hugely time-consuming sway of social media outlets? Makaia confesses that there is no such thing as a “typical day” for her. But, in an ideal world, she would jump online early in the morning (probably while still in bed), check in again at lunch time then maybe once more in the evening. Makaia also has 12 Regional Managers and many long serving members on board who help her maintain strong relationships with all of her MMNZ members.

Coming up for Makaia and MMNZ

Makaia recently made the call to take some time out, but she still has some epic goals in sight. These include making a start on a book, looking at a few new business opportunities and possibly taking on a second boxing match (to follow up on her success at a charity boxing event for Breaking Bread last year) depending on how a recent ruptured ACL injury goes for her post surgery.

Makaia is also keen to continue speaking at events and sharing her story with people up and down the country. “I really really love doing this and connecting so closely with people.” Perhaps one of the reasons why Makaia’s online community has been such a success is due to her genuine passion how other people view the world. “I love to have my conversations challenged and be taught from others to see things from other perspectives.”

Undoubtedly an inspiring lady for many people across New Zealand. And perhaps the coolest thing though is that Makaia gets out as much as gives to MMNZ: “Our ladies’ struggles are my struggles and I love to see our members beat them daily!  Sometimes I think they really don’t know how much they all motivate me.”

Inspired by One Percent Collective

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One Percent

Pat and Reuben are the faces behind One Percent Collective, a Wellington-based charity that’s pushing a generosity movement in Aotearoa. One Percent has grown from being a “small hack it all together yourself charity” to one that has raised over $335,000 from 300 Collective donors. In building a community, One Percent has picked up donors, founders, contributors and an award winning director, all to back some pretty epic charities right here in New Zealand. We chat to founder Pat to find out more.

In the beginning

Pat’s personal motivation to foster a giving culture grew out of a volunteering trip to the Thai / Burma border. He spent six weeks working with migrant and refugee children who had fled the military regime in Burma. “I saw the hardships they face and saw how privileged a life so many of us get to live, we won life’s lottery!” This realisation led Pat to co-manage the small charity he had volunteered with, so started his journey into the world of giving and generosity.

Funding the cause

One of the tough realities of running a charity is that it needs more than positive outcomes to survive; it also needs cold hard cash. Funding a new charity is even more difficult. As Pat realised, “you have no track record of impact and really just an idea and a story to inspire people with.”

Pat needed about $40k to build his dream into a reality and operate for one year. His friend came up with the “Founding 40” model; 40 people donating $20 a week for one year. “After many many emails to wealthy business owners who all said no, it was my friends and family who all said yes, they believed in me and in the idea and helped us bring the Collective to life.”

“The Future 50 concept continued this model with 50 people at $20 a week, it provides most of our current funding, alongside support from Trade Me, The Original Cocoa Traders and Namaste Foundation.”

Growing a Collective community

The One Percent Collective is all about starting a movement of giving. For Pat, the most effective way to achieve this goal has been about keeping it real, relatable and tangible. “It’s really about us being human, getting out there and sharing our dreams, our challenges, our stories and ultimately how simple the 1% model is.”

Pat also understands the importance of his networks, using connections from past roles to help push the Collective into the future. “We’ve held many events with charities and generous NZ musicians, we inspire people through our free Generosity Journal and we share many impact stories through the world of social media.”

The Generosity Journal

One Percent regularly distributes The Generosity Journal, “the free journal of humanity, creativity and mighty fine people”. Pat sees the Journal as an incredibly powerful storytelling tool and a way to create a ripple effect of generosity. “One of my favourite stories was about a lady who walked into her dentist appointment in tears as she was so touched reading all the stories in the waiting room, she said it reminded her of all the wonderful people she had met in her years of volunteering in the community.”

People who give a shit

The first time I jumped on the One Percent website I couldn’t help but notice its marketing angle was a little, well, unconventional. “We find that so much of the language in the charitable world is very PC or very dry, it doesn’t grab people and it really doesn’t fit with the way many of us talk on a day to day basis”.

In exploring ways to draw in an audience, One Percent has sought feedback and guidance from the 300+ people that make the Collective possible. “It’s not that we decided to come up with an edgy way of writing that would work with our brand guidelines, it was simply us saying things as we would if we were talking to our friends.”

A word of advice

Pat has not only founded a charity, but works closely with other charities to help them succeed. His advice to someone who is considering whether to start their own charity? “Starting a charity is extremely hard work and will take a huge personal commitment of time, energy and your own money.”

“My biggest advice to start would be to see if anyone is already doing what you want to do, get involved with them and see if you can join their mission, that will save duplication of ideas and will save you all the legal, financial and personal challenges that come from setting up a charity from scratch.”

It is clear that Pat has achieved just that through the Collective. You can join Pat and Reuben in fueling the generosity movement here.

This awesome story was written by blogger, Anna Watson